-Alterra Mountain Company was awarded a 2021 Gold Telly Award in the Online Commercials – Campaign category for its “Do Winter” Ikon Pass video series produced by Stept Studios. This marks the very first Gold Telly Award and the third consecutive recognition for Ikon Pass promotional campaigns. Ikon Pass also received a Silver Telly Award in 2019 and 2020.
The four-part “Do Winter” series of short videos ran in November 2020 to generate excitement for the 2020/2021 winter season, and encourage Ikon Pass holders to trade their newfound forced pandemic hobbies for their favorite winter adventures. Released on social media and through endemic media partners as the snow started to fall in North America, the videos were designed to inspire outdoor enthusiasts, and instill some collective humor among the Ikon Pass community after some difficult months.
The Telly Awards honors excellence in video and television across all screens and are judged by a group of over 200+ industry leaders. The Telly Awards was founded in 1979 and honors excellence in local, regional and cable television commercials, and non-broadcast video and television programming. Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
“We are honored to receive a Gold Telly Award for the Ikon Pass ‘Do Winter’ video campaign and are thrilled to be recognized for the third consecutive year,” said Erik Forsell, CMO, Alterra Mountain Company. “This is a testament to the exceptional creative work of our team, who continues to push boundaries. We wanted to provide the Ikon Pass community with inspiration, and we are happy that the content resonated with skiers and snowboarders during this very unusual winter.”
About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.