Billion-dollar private brand Sonoma Goods for Life re-launches with new designs, in-store and online experience
MENOMONEE FALLS, Wis., March 14, 2016 – Kohl’s announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life™, designed to offer a casual and easy lifestyle experience across all product categories to better serve today’s families. As part of Kohl’s focus on delivering amazing product, Sonoma Goods For Life’s new, curated assortment delivers modern, useful and versatile fashion and home essentials and provides customers with goods that help them live smarter, simpler, better lives.
“As part of Kohl’s Greatness Agenda, we want to inspire our customers by giving them amazing products that deepen their engagement with our brand,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also represents the greatest opportunity for growth. We’re elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl’s. ” Continue Reading