Consumers today are increasingly caring about the social consciousness of the companies that they do business with. In fact, according to Nielsen, a company that provides consumer insight, 55 percent of consumers globally report that they are even willing to pay more for products and services provided by companies that are committed to being socially and environmentally responsible. This is good news for those wanting to turn a profit, but yet not compromise on helping society to become a better place at the same time.
“At a sports philanthropy conference I attended last year, one of the speakers said “the intersection of your passion and competence is your significance,” explains Leena Patidar, chief executive officer of Coin Up. “This is the foundation of why I chose social entrepreneurship. I can apply my expertise in building innovative companies, while making a world of difference.” Continue Reading