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Beer Institute Honors William Coors with Jeff Becker Beer Industry Service Award

Beer InstituteThe Beer Institute, representing brewers of all sizes, as well as beer importers and industry suppliers, awarded William “Bill” Coors, Director Emeritus and Technical Advisor at MillerCoors, with the 2017 Jeff Becker Beer Industry Service Award for his lifetime of dedication to the beer industry and America’s beer drinkers.

Pete Coors, nephew of Bill Coors and Vice-Chairman of the Board at Molson Coors, accepted the award on his behalf at the Beer Institute’s Annual Membership Meeting, which was held in San Diego, California.

“Bill’s innovation and commitment to bettering the lives of people around him have earned him the respect and admiration from professionals across the beer industry,” said Jim McGreevy, president and CEO of the Beer Institute. “From his work designing the modern recyclable two-piece aluminum can to his long serving commitment to the company founded by his grandfather, Bill has changed the way that we enjoy beer, and today continues to contribute to MillerCoors through his technical expertise.” Continue Reading